Too many professional services firms unintentionally erode their sizable sales and marketing investments with poor writing. Poor writing makes a firms’ products—the expertise of their professionals—appear inferior. In this article, the authors explain how bad writing happens, and how to ensure it doesn’t.Read More
Because writing matters for success in the school and university, in the community and the workplace, the California Writing Project has a central mission—to improve student writing and learning by improving the teaching of writing.Read More
There is a long tradition, both East and West, about sacred words. We don’t resort to that kind of thing very much in modern life. If you are a devout Catholic you repeat the rosary, and in many sorts of Buddhist and Hindu meditations a mantra is repeated over and over. There are two reasons for this, usually. One is that the repeated words go directly to God, as prayers do. The other is that repetition fills the mind with a deeper intention that can create a good effect.Read More
Since the initial writing of my post 14 Words That Lose Money, I’ve had a number of requests for a post on words that make money.
So, here is a list of 200 Words that make money. I’ve put in bold those words that you might want to consider using in various areas of your e-commerce store to persuade buyers (although product descriptions could also benefit from many of the others as well.)Read More
People take their favorite ads seriously–witness the huge response to Inc.com’s list last week of the “The 10 Best Slogans of All Time,” which popped up Wednesday on Digg.com and promptly touched off a groundswell of impassioned debate. From Tony the Tiger to milk moustaches, many PR campaigns have left a lasting impression on people. Here are some of the best nominations from Digg.com users.Read More